TAG Heuer creates both quartz watches as well as mechanical watches. IWC only manufactures mechanical timepieces. What also makes TAG Heuer very different from IWC is that they were a pioneer in the luxury smartwatch segment with one of the hottest selling luxury wearable tech device, the TAG Heuer Connected smart watch. The second generation of the TAG Heuer Connected was recently released and is a modular version of the original Connected watch. TAG Heuer called the Connected Modular 45 collection. IWC’s version of a smartwatch was limited to a module on the strap called the IWC connect similar to the Montblanc e-Strap. Whereas TAG Heuer used strategic partnerships with Google and Intel to design theirs.
TAG Heuer Prices & Resale Value
An entry level best TAG Heuer replica watches such as the Formula 1 Quartz 41mm starts at a list price of $1,000 some of their higher end models such as the new TAG Heuer Carrera Calibre Heuer 02T Tourbillon Chronograph has a list price of nearly $16k. As a whole, this brand has watches that are competitively priced and relatively attainable to most people. IWC watches, on the other hand, start and end at a whole different price point. They are considered to be a more prestigious brand than TAG which is more of a mainstream (and dare we say trendy) fashion brand of watches.

TAG Heuer watch prices
As a result, compared to IWC, you may not get as much of a percentage of your original investment back if you choose to sell your TAG Heuer watch. That’s not to say that their watches are not high-quality watches. They definitely are well-made watches… they’re just in a different league of watchmaking than IWC. Of course, it also depends on the model of the watch itself, the condition it’s in and if it’s still under the manufacturer’s warranty or not. Having the original documentation and box that it came with also affect the resell value so there are several variables in play.
TAG Heuer’s Unique Collections
TAG Heuer has many popular series such as the many series in the Carrera collection (Calibre Heuer 01, Heuer 02, Calibre 5, Calibre 16, Calibre 1887, to name a few) Formula 1, Monaco, Aquaracer and a few ionic watches such as the Monaco Steve McQueen edition. One of their most popular mechanical watch collections would be the Carrera Calibre Heuer 01 series which has many stunning skeleton best swiss replica watches. (See video below)
IWC is famous for creating pilot watches whereas TAG is known for its racing watches. They both make high-quality chronographs but IWC Schaffhausen is considered amongst collectors to be a more refined brand with designs that lean towards the side of a timeless classic look, even on their more sporty watches. IWC also doesn’t have as large a selection of women’s watches when compared to TAG Heuer.
IWC focuses on mechanical watches and doesn’t produce quartz watches. IWC is also known for developing some high complication watches such as the limited and numbered Portuguese Grande Complication collection which comes in solid platinum with a small price tag of about a quarter-million dollars.